FashionSinatra
  • Home
  • Blog
  • #PUBLISHED
  • About
  • Contact

Nipsey Hussle x The Marathon Clothing: Where Fashion, Music + Technology Collide

4/10/2019

4 Comments

 
Picture
Image Credit: Observer
​No matter how you feel about Nipsey Hussle, you can’t deny the work he put in to uplift his community. He had genuine love for uplifting people and for spreading knowledge that would inspire and empower people to build something that would leave a lasting effect on our communities. His legacy is definitely one that will live on.
 
I have to admit that I hadn’t been one to stay abreast of the endeavors of the late rapper and philanthropist. There was dope music, humanitarian efforts, moves made to educate the community in S.T.E.M, creating opportunities for locals, and real estate investments to put money back into and improve the community; it was amazing to realize all he had accomplished and the plans he had for the future. However, it was through seeing the impact he had on his community in South Central L.A., the lives he was able to touch all over the world that I saw the essence of who the “Down as a Great” artist was—a man with a heart for people.
 
I hope we never forget the work that he put in and are empowered to do the work in our own communities to come up together and pour into the spaces that led us to becoming the people we are today. The marathon continues.
Picture
Image Credit: Billboard
​I was particularly interested in what Nipsey was able to do with his clothing brand and “Smartstore” location, Marathon Clothing. The business model is a great case study for an example of a successful start-up retail business that caters to today’s consumer. There is an emphasis on curating a unique lifestyle experience that combines elements from the physical and digital spaces, one that fuses together the worlds of retail and fashion, music and technology. Through Marathon Clothing (and the other properties he bought out in the same area), more business opportunities were also created in the Crenshaw neighborhood.
Image Credit: IG / @themarathonstore
The Grammy-nominated artist launched the Marathon line in June 2017, with the goal of becoming an urban Sanrio—the Japanese company that designs, licenses and produces products inspired by Japanese culture and more affectionately known as the company that brought Hello Kitty to the market—as the goal the company. The brick and mortar Marathon location carries apparel, music accessories, jerseys and footwear with something for everyone. The Puma collaborator saw a need and filled it, starting within his community, in an effort to blend the worlds of hip-hop, technology and fashion. This contribution cannot be ignored.

In a statement regarding the Marathon brand, the 33-year-old had this to say: “This is us trying to disrupt retail, create a theme park for the brand. This is us trying to create a retail network to become vertically integrated. This is us trying to super-serve the core with an upgraded experience. This is us trying to fuse hip-hop, fashion, and tech. We believe that's what the Marathon store is. It's an immature concept. It hasn't evolved to its fullest form yet. But I think we're in the process of seeing technology integrated with everything, become a part of the world. So, I think that we're just putting our chips on experience. We think this is where retail is going. So, we want to be one of the leaders.”
 
The amount of vision that he had and his team of partners still have for The Marathon Clothing is something that one can’t help but root for.
Picture
Image Credit: YouTube
Taking a look at the man behind the fashion brand, I loved the simplicity of the Crenshaw native’s sartorial choices. Whether he was rocking a tee + signature chain combo or a tracksuit or designer pieces, his style always gave off an effortlessly cool vibe. Very L.A.
 
Just a cool dude who wanted to look fly—you can’t help but appreciate his style!
 
Not to mention the GQ shoot starring him and girlfriend Lauren London showed us that there wasn’t a look he couldn’t pull off!
Image Credit: GQ
RIP Nipsey Hussle—a soul that will forever be missed.
4 Comments
Raven Strode link
4/10/2019 08:53:17 am

This was an amazing read. Love it!!

Reply
Shatay S.
4/10/2019 10:41:12 am

Thank you so much! I’m glad you enjoyed it!

Reply
Faith
4/11/2019 06:27:42 am

Great article girl! He will truly be missed!

Reply
Shatay S.
4/11/2019 02:51:23 pm

Thank you! & yes, he was definitely a light!

Reply



Leave a Reply.

    MEET SHATAY
    Picture

    hey!

    Welcome to FashionSinatra.com. I write about fashion things and elements of the culture that move me. Enjoy!

    Archives

    April 2019
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    Categories

    All
    2000s Fashion
    Alexander McQueen
    ASOS
    Beauty
    Black Women
    CFDA
    CFDA Awards
    Coachella
    Collaboration
    Cosmetics
    Crayola
    Creative
    Entrepreneurs
    Fashion
    FashionFavFriday
    Fashion Icon
    Fashion Inspiration
    Gucci
    Issa Rae
    Jazz
    Jennifer Lopez
    J Lo
    Lady Lady
    Little
    Makeup
    Marsai Martin
    Masego
    Moschino
    Music
    Regina Hall
    Sephora
    Style
    Style Inspiration
    The Crayon Case
    Trap House Jazz
    Vivienne Westwood

    RSS Feed

  • Home
  • Blog
  • #PUBLISHED
  • About
  • Contact