ICYMI // UO Delivers a Refreshingly simple campaign

Photo Credit: Urban Outfitters

What do y'all think about the newest UO campaign?

As much as I love the drama and glam of a fashion campaign/spread, there is something refreshing about the simplicity of the wardrobe and the fresh faces that actually reflect real people—no extreme editing, broken backs, dramatic gazes and gaudy makeup looks. Urban Outfitters gave us exactly what we didn't even know we needed!

In January, Urban Outfitters released a campaign that is definitely starting the brand off on the good foot. The campaign featured a diverse group of fresh faces that UO dubbed the Class of 2017. The group is comprised of musicians, activists, artists, models, writers and more. UO collaborated with brands Hanes and Champion to create an uplifting campaign. The shoot featured customized tees, spreading personal quotes and inspiring messages from the group. This class of 2017 is blazing a path, looking to move forward with hope and optimism.

Meet the group and check out some images from the campaign below!