Through all of the news and explosive congratulatory remarks in regards to Beyonce and her twins, you may have missed the release of Ivy Parks latest campaign.
The Ivy Park Spring/ Summer 2017 collection is here!
The collection features the brand's signature black and white moniker, of course, along with oversized jackets and sweatshirts paired with bold bodysuits, leggings, crop tops and delicate accompaniments. With the contrast of strong and soft pieces, it gives off the luxury athleisure vibe quite nicely, perfect for daily wear when you want to have a fashion-forward chill day.
Check out just a few images from the collection below.
Photo Credit: Billboard, Elle
The thing that caught my attention most about the latest Ivy Park release was the inspirational film that featured the stars talking about their bodies, personal mantras and the power of strength and perseverance. The film incorporated a message of body positivity and the timely note of resilience.
The stars featured in the film were Black-ish star Yara Shahidi, Bey's protoges Chloe x Halle, model Sophie Koella, model Selah Marley and TDE songstress SZA. The photographer Zöe Ghertner shot each star in a park that held a special meaning to them. They were also asked to perform their favorite sports activities. Runners, karate masters, soccer players and gymnasts were among these young women's' lists of accomplishments. For instance, Yara has a black belt in karate and Selah was a former gymnast and now spends time on a basketball court. The film was inspiring and rung true to the brand's theme of women empowerment, showing women's strengths and power.
"Each of the influencers, in sharing their personal stories, speaks to Ivy Park's core belief that women are strong and beyond measure," said Ivy Park in a statement. "They serve as an example of women accomplishing and surpassing their goals in their chosen fields thanks to their practice and persistence on the field." In an interview with Vogue, Yara made a statement that shared the same sentiment. "I love what Ivy Park stands for and how Beyonce is using this line to highlight the beauty and power of our bodies and spirits," she said.
This video made me smile. Enjoy it below!
I hope you walk away even a little bit inspired.
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