There's a sense of vibrancy and life that only black people can bring!
Gucci released an amazingly vibrant, carefree and flamboyant campaign entitled "Soul Scene," which also features an all-black cast! It's black girl magic and black boy joy at its finest on display. The campaign was was inspired by the vibes of England's underground northern soul movement of the '60s, as well as by the recent exhibition, Made You Look, at London's Photographer's Gallery that focused on black masculinity and dandyism.
'Soul Scene' was shot by Glen Luchford and styled by Gucci's creative director Alessandro Michele. The images explored the "flamboyance and freedom of self-expression of young people who challenge the convections of society through performance, art and dance." Scenes were shot against the backdrops of dance halls and colorful, makeshift studios where the models and dancers were captured donning Gucci's pre-fall collection. Models featured, outside of the dancers, included Nicole Atieno, Elibeidy, Bakay Diaby and Keiron Berton Caynes.
This campaign is so dope! It's so fun and free, and you can feel the good vibes through the images. It makes me want to join the party and live my life like it's golden too! Shoutout to all those casted to partake in this campaign as well. I love seeing models of color working and getting their coins, especially with major fashion houses.
With so many conversations and outcries surrounding systemic racism, lack of diversity, cultural appropriation, etc. present within the fashion industry, this campaign is a welcomed celebration of diversity.
Check out images from the campaign below! Enjoy!
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