They say that imitation is the highest form of flattery.
Well, at least that's what June Ambrose had to say concerning Adidas newest ad, featuring Dej Loaf in a all-to-familiar resemblance to the work of June Ambrose, Hype Williams and Missy Elliott in the video for "The Rain (Supa Dupa Fly)."
Adidas release their newest campaign for Adidas Originals a few days ago, and the irony of it all was laughable, to say the least. June caught wind of this and was like "Nah sis, not today!" And I saw no problems! Adidas tried it with this one!
Adidas, girl, c'mon sis!
June's contribution to hip hop fashion spans over a 20 year period, and she is responsible for the style evolutions and moments of Diddy, Nas, Missy Elliott, Mariah Carey and so many more! To dismiss her work from this instance without even a nod in her direction is disrespectful, to say the least. June made her mark in the fashion and music industries with an undeniable hustle, facing design house and brands refusing to work with her and her artists and constant criticism from those who should be supporters.
She forged her own path and changed the scope of fashion in the hip hop industry, and she's still killing the game today. With her extensive resume and clout in the industry, I'd be looking for my credits too!
And don't even get me started on Missy Elliott and her contributions to hip hop and paving the way for women in hip hop...!
The funniest part is the "@dejloaf inspires future generations to challenge what #ORIGINALis." line of the ad's caption. Ummm...copying something that was already done 20 years ago and has already received immense success and world attention is the exact opposite of original. From the inflatable trash bag down to the black lipstick, there was nothing original bout this except for Dej Loaf's inclusion.
So a few questions: why wouldn't Dej pay homage in the slightest to Missy Elliott, instead of just biting her style? Why wasn't there any mention of the clear imitation from "The Rain (Supa Dupa Fly) video?" Why cancel out the contributions of Missy, June Ambrose and Hype Williams? Where is their credit? Why didn't Adidas just tap Missy for this ad (considering she's already had a deal with the brand)?
I could go on and on, but Adidas dropped the ball on this one. Original, my ass.
Go ahead and take this L, sis.
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